somewhere for them to go which actually I guess I can break the news to this group of people we’re talking to you tonight but the Jeff and I and by the way everything just said about Jeff I mirror that I’ve been working with Jeff now over a year on our stuff and his depth and breadth of knowledge has just blown me away I feel so confident and have you
had them on my team able to sweep me up to do other things I like to do but the reason I bring that up also is because jeff and i have been building a website my own institute com which is almost live and and this is a website i’m going to share with the industry
enable everybody to use a zero phase for marketing myopia services myopia management services to the patients so somewhere that they could land to read about it online something in office to give them and educate them face-to-face so they understand the importance of this for their children i think what would we just touched upon retargeting free to be important one of the great things about myopia control and specifically maybe orthokeratology or some of the new new contact lens designs out there that they lend themselves very nice to creating
a visual story and that you’ll see video oberon Valuer content you know high quality video content and after a patient or patients parents have watched that video content why shouldn’t your ad be the next thing that they see why shouldn’t they be drawn to learning more about your practice and how you provide high-level myopia control to their children so it’s about identifying where they are doing a research at and then targeting them right there with your information and i think
that that is something that you know I need the expert help of Sir fire and just to do so I think that’s a great question because myopia you know progression and control is such a hot topic and there’s such a huge demand for it although there’s it’s so uh not well